Miracle Treat Day

The 7th annual Miracle Treat Day will be held Thursday, July 26, 2012. Proceeds from the Blizzard® sales will be donated to the local Children's Miracle Network. For the past six years Madison has outsold every other Dairy Queen on this special day.

In 2006, the first year that Miracle Treat Day was introduced, Madison sold 3,083 Blizzards® in that one day. In 2007, Madison more than doubled that total with a whopping 7,011. In 2008, Madison sold 12,347 Blizzards® in one day! In 2009, a new Miracle Treat Day record was set with the sales of 18,017 Blizzards®. In 2010, Madison continued the growing tradition and sold 21,405 Blizzards® in one day! The event reached new heights in 2011 when owner Delon Mork and Madison Police Chief Chuck Pulford jumped out of a plane after exceeding the 2011 goal and selling 25,648 Blizzards®.

Dairy Queen has a long-standing tradition with the Children's Miracle Network (CMN). They have been partners for over 25 years and DQ has raised over $86 million for CMN over that time. Last year, Madison's DQ contributed over $40,000+ to CMN through various sales and events throughout the year including Miracle Treat Day. In 2010, the national Miracle Treat Day collected $5.5 million on Blizzard® sales alone.

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