Credit Soup Inc. Changes Name, Launches New Divisions

Posted on Thursday, August 27, 2009

Credit Soup Inc. is approaching 10 years in the online marketing industry. With a decade passing they are looking to the future with a brand new name and new divisions. The corporate name will be changed to Bulldog Media Group Inc. and the new divisions added are The RewardsRunner Network and Infusion Strategies.

The RewardsRunner Network will launch later this year and reward customers for every purchase made online through RewardsRunner.com or a RewardsRunner Network branded site.

Infusion Strategies will formally organize the lead generation, list management, and customer acquisition efforts that have been operating under the CommissionSoup umbrella, to provide strategic direction and comprehensive solutions to their marketing efforts. CommissionSoup will continue as the pay-for-performance affiliate network.

President Darin Namken states that “As we approach 10 years, it’s been great for us to experience such growth here. Through our current restructuring, Dwaine Chapel of the Lake Area Improvement Corporation and Russell Olson of Heartland Consumers Power District have been beneficial resources with their input and assisting in our needs.”

As research began for a new corporate name, CreditSoup, Inc. looked to its company values and roots for insight. Being a family-oriented company that believes in a solid education and a solid community presence, the name was inspired by the bulldog mascot of the Madison Central School District and ‘Media Group’ encompasses the whole media company.